User Experience

  • Experiences define the recognition of brands and organizations.
  • Experience design is a strategic element of successful brand building.
  • Positive user experiences generate products and services with a persuasive USP.
  • UX is a relevant subject for clients, trade and the press.
  • A distinction for excellent user experience enhances the positioning of brands, products and services and supports employer branding.


“The UX Design Awards by IDZ are a great initiative. In a connected world, user experiences are the real game changers for consumer preferences and business success. Evaluating these is a delicate process. IDZ and the team of judges are doing a great job by promoting best practice in UX Design.” – Klaus Schröder, Strategy Director, CEO & Partner, design people (Denmark)