Cookidoo®: Created Recipes (provided by Thermomix®)
In their presentation Senior User Experience Manager Thermomix Andreas Uhlenbrock (Vorwerk) and Principal UX Designer Stefan Bickelmann (Intive) walk us through their award-winning project „Cookidoo®“.
About the Project: Cookidoo®
Winner of the "UX Design Award | Public Choice 2022"
Cookidoo® is the official recipe platform for Thermomix®, offering 75,000 success guaranteed recipes. The biggest wish of the community was to create and modify their own recipes. With the new feature "Created Recipes" it is now possible to create, import and modify favourite recipes, save all recipes in one place to cook them on Thermomix®. The experience of Vorwerk recipes comes with a clear structured interface, automated cooking settings and smart weighing steps.
About the Format:
Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams.
Presented by Ake Rudolf, Head of Strategy / Award Director, International Design Center Berlin (IDZ)