Press Information: UX Design Awards Winners 2016

Press information
September 2, 2016

Announcing the Winners: UX Design Awards 2016

Award Ceremony during IFA, September 2, 2016

The UX Design Awards 2016 winners have been chosen. Following intense deliberations the competition jury selected eight UX Design Awards Winners and one UX Design Award Gold Winner among 46 award nominees.

The jury assigned the UX Design Award Gold for superior excellence to the product „ICAROS“  by ICAROS GmbH from Munich. The innovative sports product combines exercise with VR gaming creating a complete physical and visual user experience.

The competition jury assigned the UX Design Awards to eight solutions showcasing outstanding accomplishments in design and user integration. The award winners range from a highly flexible logistics service allowing real time customer control, through a virtual home planning application combining virtual and augmented reality, to a connected hearing aid system specifically tailored to hearing impaired children needs.

The awardees include renowned companies as well as upcoming start-ups. In its considerations for this year’s award, the jury placed an emphasis on product solutions developed from a consistent user perspective. The awards highlight solutions that offer new usage scenarios or increase user benefits through an innovative approach or significant improvements.

All winners and nominees will be presented at IFA in Berlin (Hall 9, Booth 118) until September 7. From September 2 until the end of October the public may cast votes for their favourite nominees on the awards website. The winner of the UX Design Award: Public Choice will be announced at the beginning of November. To vote please visit:

The UX Design Awards honour outstanding design and user orientation in products, digital solutions and services. The competition is bestowed annually by the International Design Center Berlin (IDZ). For more information about the IDZ please visit:

UX Design Award Gold 2016
ICAROS – Virtual Reality Workouts
Company: ICAROS GmbH (GER)
Design: Hyve Innovation Design

Jury statement:
The virtual reality training device ICAROS convinces thanks to an immersive, multi-sensory overall experience with a high fun factor. The combination of VR technology and free-flowing movements in space creates a complete physical and visual user experience. Through the use of gamification, ICAROS is reaching new target groups in the fitness segment. Moreover, the system is open for the development of new visual content and thus holds great potential for user-generated development. As an immersive overall experience, ICAROS represents a compelling innovation in the world of fitness.

UX Design Award 2016
3D-Controller (FreeDee, GER), Canary (USA), Crusher VRA (Skullcandy, USA), DPD App (DPD in Deutschland, GER), KAMCOS 2.0 (HMI Project GmbH, GER), ReSound Up Smart & ReSound Multi Mic (GN Resound A/S, DK), Roomle – Bring your plan to life (Roomle GmbH, GER), UBS Planet Art (Razorfish GmbH, GER)

Press kit
Complete jury statements, product descriptions, product images, jury details, exhibition catalogue: Download press kit (8 MB .zip)

Press contact
Ms Natalie Löwen |
Tel.: +49 30. 61 62 321-17 | Mobile: +49 157. 30 69 77 80

Prof Birgit Weller (Professor at HTW Berlin, Managing Director at use: Identity and Design Network), Claude Toussaint (Managing Director at designaffairs GmbH Munich), Gerhard Nüssler (Head of Design at Siemens Home Appliances, B/S/H/), Helmut Ness (Founding partner and CDO at Fuenfwerken Design AG), Prof Dr phil Manfred Thüring (Director, Institute for Psychology and Ergonomics, TU Berlin), Ulrike Müller (Head of Design at UX, Volkswagen Group Future Center Europe).

Nominee Exhibition
Time: September 2 – 7, 2016, daily: 10am – 6pm
Location: Messe Berlin, Messedamm 22, 14055 Berlin
Hall 9, Booth 118

Award ceremony
Time: September 2, 2016, 5pm – 7pm
Location: Marshall-Haus (next the Summer Garden, entrance opposite from Hall 6)
Messe Berlin, Messedamm 22, 14055 Berlin
For press access please contact:

Interview requests
Please request interviews with jury members or nominees on an individual basis or register for interviews on the day of the award ceremony (September 2, 2016) at IFA.

To visit IFA please obtain a press accreditation at:

»Experience or User Experience is not about good industrial design, multi-touch, or fancy interfaces. It is about transcending the material. It is about creating an experience through a device.«
– Prof. Dr. Marc Hassenzahl, Folkwang University of Arts