++ Public Choice: Vote until 25 February ++ Winner Announcement: Join on 4 March ++ Next Call: Starts 1 March

++ Public Choice: Vote until 25 February ++ Winner Announcement: Join on 4 March ++ Next Call: Starts 1 March

nominated 2026

BVB Jersey Customizer

BVB Merchandising GmbH

Service Sports & Recreation

The BVB Digital Jersey Customizer is an interactive in-store installation that transforms how fans personalize and experience their BVB jerseys. Located at the heart of the BVB Fanwelt, it connects digital innovation with emotional fan engagement through an intuitive touch interface, real-time 3D visualization, and seamless backend integration. Fans can instantly place their orders, avoid long waiting times, and track their pickup status directly on their mobile devices.

visit website
Designers

epicto GmbH

Year

2026

Category

Product

Country

Germany

Design Studio / Department

Business Development, Project Management

Please accept functional cookies to watch this video.

XXX

Please first confirm that you are a human being.