XIT - Experience Innovation Platform

»The XIT Experience Innovation Platform addresses a core enterprise challenge: effectively prioritizing innovation and preventing misallocated investments driven by assumptions, gut feelings, fragmented processes, and a lack of customer validation. Its clear structure and measurable business impact convinced the jury. It has saved over €32 million and achieved significant efficiency gains at scale. XIT unifies ideation, customer validation, and prioritization into one accessible workflow for all employees. It combines a strong user experience with AI-driven analysis, effectively transforming culture and decision-making across a 240,000-employee organization.«

UX Design Awards Jury 2026 Spring