++ Discover the Nominees Autumn 2026 ++ Public Choice Award vote now! ++ Register for the Next Awards here

++ Discover the Nominees Autumn 2026 ++ Public Choice Award vote now! ++ Register for the Next Awards here

nominated 2026

Priceline Penny: AI Travel Companion

Priceline

Service Tourism

Priceline Penny is an AI travel companion serving millions of travelers through voice and text interactions across booking, trip planning, and support. Fantasy designed the visual and motion identity in an eight-week sprint, including an animated avatar with expressive states, a stateful motion system that makes AI reasoning visible, and a modular design system. Penny’s redesign launched in 2025 and was featured by OpenAI as a flagship real-time voice example in May 2026.

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Designers

Caroline Hilman, Jessica Martin, Kevin Pham, Mark Dearman, Natsai Mandisodza, Jackie Black, Jason Permenter, Firdosh Tangri

Year

2026

Category

Product

Country

United States

Design Studio / Department

Fantasy

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